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Aleksandra Melnikova

Head of Experience Design – Experience Design

My job morphed throughout the past decade, but the essence of it consistently revolves around 3 aspects: looking after the well-being and progression of people, generating value for businesses and designing meaningful methods/artefacts.

I strongly believe in designers needing to constantly learn about the complex fabric of reality (read: art, politics, history, technology) in order to be able to reframe problems, craft meaningful experiences and understand the impact of every rendered intent.


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