I work hard so people don't notice what I do.

That’s not entirely true. A ‘Wow!’ or a ‘Nice!’ is pretty satisfying. The un-furrowing of a brow is a job well done.

Practically speaking, I listen to people, learn what’s important to them and pay attention to their context. 

Coming from a visual design background evidence-based design is a revelation. The process and the journey are fascinating and fundamental to making better choices, making sure the right ideas are taken forward. 

I want products to make sense. If they feel logical or obvious to the people that use them then I've done my job.

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  • Adrienne Davis
  • Alexander Baxevanis
  • Alfredo Fernández Alcalá
  • Andreas Kleemann
  • Cathy Dearson
  • Christian Schober
  • Daria Lanz
  • Daria Logvinskaia
  • Eddi Chen
  • Fabian Henckmann
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